Are you looking to expand your thought leadership, bring in leads, or build brand awareness? Below is a graph that shows industry CPC & CVR averages from LinkedIn and Google Ads:ĭetermine your end goal for using LinkedIn Adsīefore starting any ad campaign, it’s important to set goals. With that being said, CVR is generally a lot higher on LinkedIn. While CPCs are typically higher on LinkedIn when compared to other platforms, these clicks come with high intent users that can turn into qualified leads. However, LinkedIn typically has higher CPCs (cost-per-click) than other advertising platforms. LinkedIn has a minimum daily budget of $10 and a minimum lifetime budget of $100. Like other ad platforms, there isn’t a set cost for a LinkedIn campaign. How to determine if you should run LinkedIn Ads Determine if you have the budget for LinkedIn Ads Keep reading below to learn about how to run LinkedIn ads and the different LinkedIn ad formats. But which of the various types of LinkedIn ads formats offered are best for your business? You can get extremely granular with your audience targeting through the various types of LinkedIn ads available, enabling you to reach the people and companies that matter to you. What are you waiting for?!Ĩ0% of B2B leads generated through social media come from LinkedIn. 89% of B2B marketers are already advertising on the platform. If you are a B2B company, it’s really a no-brainer that you should be advertising on LinkedIn. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! LinkedIn… home to a social network of over 875 million active professionals.

Metatogger mac